Services
Brand identity and logo design
Logos and visual systems your team can actually use, long after the designer has left the chat.
Brand identity design is the making of a logo, a colour palette, typefaces and the rules for using them, so everything a company sends out looks like it came from the same place. Vyorde does it for startups about to launch and for established small and mid-size firms that have outgrown their first logo.
What you get
Logo
A mark that works at the size of a favicon and the size of a billboard.
Colour and type
A small palette and a type pairing, with rules for when to use what.
Illustration direction
A style for images and icons, so they look like they belong together.
Templates
Social posts, presentations and documents your team can fill in themselves.
Guidelines
A short, readable guide. The kind people actually open.
Every file you need
Logos and assets in the formats for print, web and everything in between.
What's included
- A short written summary of what should set you apart, agreed before any design
- A few logo directions, then the chosen one refined
- Logo files for print, web, favicons and social avatars, on light and dark backgrounds
- A colour palette with codes for screen and print, and a type pairing with a note on font licences
- A style for illustrations and icons
- Templates for social posts, presentations and documents
- A short guideline document
What's not included
- Trademark searches and registration. That is a job for a trademark attorney, ideally before you fall in love with a name.
- Building the website. That is Websites & Apps, and it goes faster when the identity is finished first.
- App and product screens. That is Product Design.
You'll probably like this if
- You have a logo, but every document you send looks different.
- You're launching something and want to look right from the first day.
- You've outgrown the logo a friend made for you.
How it goes
We find what's different.
About you, your customers and the people you compete with.
We explore directions.
A few routes, each thought through properly, for you to react to.
We build the system.
The chosen route turned into colours, type, templates and rules.
We hand over the files.
Everything organised, named sensibly and ready to use.
Every project follows the same five steps. See the full process.
What changes the price
- A new brand from scratch, or a refresh
- How many templates you need
- Whether naming is part of it
- Custom illustration
Tell us what you need and you get a quote in writing before anything starts.
Before you start
- A plain description of what you sell and who buys it
- Three or four competitors, and what you think of how they look
- Brands you like and dislike, with a sentence on each
- Your current logo files and anything already printed, if this is a refresh
- A list of where the brand has to appear first: website, packaging, slides, signs
You don't need all of it for the first call.
Questions about brand identity
How many logo options do we get?
A few directions, explored properly, rather than a page of quick sketches.
Do we own the logo?
Yes. The contract transfers ownership to you once the work is paid for. More on How we work.
Can you design our website too?
Yes, and it's easier when the same team does both.
How long does a brand identity take?
It depends on whether it is a refresh or a new identity, whether naming is part of it, and how many templates you need. Most of the calendar time goes on feedback rounds, so quick decisions on your side shorten it more than anything we do. You get the dates in writing with the quote, before any work starts.
What do you need from us to start?
An honest description of who buys from you and why, a few competitors, and examples of brands you like and dislike, with a sentence on each. Existing logo files if this is a refresh. And the person with the final say in the room from the first round, not the last.
Who pays for fonts and stock images?
You do, on licences in your company's name, so nothing depends on our accounts. We tell you what each font costs before we propose it, and there are good free typefaces when the budget is tight. Anything we draw ourselves, the logo and illustrations included, transfers to you once the work is paid for.
How do we keep the brand consistent afterwards?
The guidelines and templates are made for that. Your team fills in the templates in the tools they already use, and the guide covers the questions that come up every week. When you need something new, such as a trade show stand or an extra template, we quote it as a small separate job.
More questions are answered on the FAQ page.
Often paired with
- 06Product DesignScreens people can use without a manual.
- 04Websites & AppsWebsites, web apps and mobile apps that stay fixable.
- 10SEOHelp the right people find you on Google.
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