Services
SEO for new and growing websites
Help the right people find you on Google. It takes months, and anyone who says otherwise is selling something.
SEO, search engine optimisation, is the work of making a website easy for Google and other search engines to read, and worth showing to people searching for what you sell. Vyorde does it for new and growing websites of small and mid-size companies, starting with the technical problems and moving on to content.
What you get
Technical audit
Everything stopping Google from crawling, reading or trusting your site, in order of importance.
Site structure
Pages and links arranged so both people and search engines can find their way around.
Keyword research
The searches your customers really make, and which of them you can win.
On-page work
Titles, descriptions, headings and content tuned for those searches.
Structured data
The extra markup that helps Google understand your business and show richer results.
Content plan
What to write next, and why, based on what people search for.
What's included
- A technical audit, written as a list with the worst problems first
- The fixes applied, or a clear list for your own developers
- Keyword research, grouped by the page that should answer each search
- Titles, descriptions and headings rewritten for your main pages
- Structured data for your business, services and articles
- Google Search Console set up on your own Google account
- A content plan, and a regular report on what moved and what didn't
What's not included
- Paid advertising. Search ads are a different job, and we don't run them.
- Rebuilding a site that is too slow or too tangled to fix. That is Websites & Apps, and we will tell you if it has come to that.
- A one-off check of speed, security and accessibility together. That is the Technical Audit package.
You'll probably like this if
- Your site is live, but Google barely shows it.
- You rank for your own name and nothing else.
- You're about to redesign, and you don't want to lose the traffic you have.
How it goes
We audit the site.
Technical problems first, because content can't rank on a site Google struggles to read.
We fix the blockers.
Or hand your developers a clear list, if they'd rather do it.
We pick searches worth winning.
Ones your customers make, where you have a real chance.
We track and adjust.
Using Search Console data, and telling you plainly what moved and what didn't.
Every project follows the same five steps. See the full process.
What changes the price
- The size of the site
- Whether we write the content or you do
- A one-off fix, or ongoing work
- How competitive your searches are
Tell us what you need and you get a quote in writing before anything starts.
Before you start
- Access to Google Search Console and analytics, or a note that neither exists
- A list of what you sell and the countries you sell it in
- The searches you would like to be found for, in your customers' words
- Three competitors who show up where you don't
- The old addresses, if the site was redesigned or moved recently
You don't need all of it for the first call.
Questions about SEO
How long until we see results?
Usually months rather than weeks, and it depends on the competition. Anyone promising page one by Friday is guessing.
Do you guarantee rankings?
No. Google decides, so nobody can. We can promise the work, and honest reports on how it's going.
Do you buy links?
No. It's risky, and it tends to backfire.
How long does the SEO work itself take?
The audit and the first round of fixes are a job with a clear end. Our Technical Audit package, which covers SEO alongside speed, security and accessibility, takes 1 to 2 weeks. Content and tracking then carry on month by month for as long as they are useful. How long Google takes to respond is a separate question, and not ours to decide.
What do you need from us to start?
Access to Google Search Console and your analytics, if they exist. Access to the site's content management system, or a developer who will apply our list. A plain description of what you sell, to whom and in which countries. If the site was redesigned or moved recently, the old addresses help a lot.
Whose accounts do Search Console and analytics sit in?
Yours. We set them up under your company's Google account and add ourselves as users, so the data and its history stay with you if we stop working together. The same goes for the keyword research and the content plan. They are handed over as documents you keep.
Is SEO done once, or does it need ongoing work?
The technical part can mostly be done once, then checked after every big change to the site. Content is ongoing, because competitors keep publishing and searches change. You can take the audit and fixes and write the content yourselves. We say plainly when a monthly arrangement has stopped paying for itself.
More questions are answered on the FAQ page.
Want to start smaller?
Try the Technical Audit package first. For a website or web app that feels slow, shaky or invisible, when you want to know why before paying anyone to fix it. Typical timeline: 1 to 2 weeks. The exact dates are in your quote.
From Insights
Often paired with
- 04Websites & AppsWebsites, web apps and mobile apps that stay fixable.
- 06Product DesignScreens people can use without a manual.
- 09Brand IdentityLogos and visual systems your team can actually use.
- 05E-commerceOnline shops that are easy to buy from and easy to run.
Last updated
Let's look at what stops Google reading your site.
Book a callOr write to us from the contact page.